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HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City's late-80s. In 1992, Hufnagel moved to San Francisco to pursue his passion of skateboarding. He turned professional soon after. Brought up by the very 'do-it-yourself' approach that came with skateboarding, Hufnagel saw an opportunity to give back to that same community which had raised him, and opened a small boutique on an offbeat block of San Fran's Tenderloin District, the first of its kind. He named the shop HUF, and it quickly came to be recognized as the Bay Area's premier purveyor of hard-to-come-by goods. We stock a range of HUF Skate Shoes, HUF Men's Clothing & Accessories and of course the infamous HUF plantlife 'weed' sock.