Souvenir Dirty Cuff Beanie - Black (Exclusive to Subvert in the UK)
Founded by snowboard veterans Gab Bélanger and Oli Van Roost, Souvenir blends late-90s retro style with heavy-duty mountain tech. Driven by rider culture rather than corporate trends, they pair iconic, baggy streetwear silhouettes with premium 3-ply ripstop fabrics and utility hardware. Built by riders for the elements, Souvenir is all about individual expression and the pure joy of the sport.