Established in 1995, ThirtyTwo was created by snowboarders for snowboarders. ThirtyTwo is Rider-owned (just like us!) and has privately held ever since. ThirtyTwo has led the snowboard market with new and never before seen innovations in technology, performance, comfort and eco-friendly initiatives. All ThirtyTwo products; snowboard boots, outerwear, apparel and accessories have been tested and approved by the best snowboarders in the world.